Privacy Policy

Last updated: August 5, 2026

At Picela, we respect your privacy and are committed to handling your personal information with care. This Privacy Policy explains what we collect when you visit picela.com or place an order, why we collect it, who we share it with, and the choices and rights you have. Picela is operated by BVE Shop (see the Contact us section below).

By using our website or making a purchase, you agree to the practices described in this policy.

Information we collect

We collect the following categories of information, depending on how you interact with us:

Information you provide directly

Contact and identity details — your name, email address, phone number, and shipping and billing addresses.
Order information — the items you purchase, order value, and any notes or preferences you share with us.
Payment information — your payment details are entered through our secure checkout and processed by our payment provider. We do not store full card numbers on our own systems.
Communications — messages you send to our support team, including the content of your emails and any information you choose to include.

Information collected automatically

Device and usage data — IP address, browser type, device type, operating system, referring pages, and the pages you view on our site.
Cookies and similar technologies — small data files stored on your device that help our website function and help us understand how it is used. See Cookies and tracking technologies below.

How we use your information

We use your personal information for the following purposes:

To process and fulfill your orders, including payment, shipping, and delivery.
To send order confirmations, shipping updates, and tracking information.
To respond to your questions and provide customer support.
To manage returns, exchanges, and refunds.
To operate, maintain, and improve our website and product offering.
To detect, prevent, and address fraud, security issues, and misuse.
To send marketing or promotional emails, where you have chosen to receive them. You can unsubscribe at any time using the link in any marketing email.
To comply with our legal and regulatory obligations.

Cookies and tracking technologies

We use cookies and similar technologies to keep your shopping cart working, remember your preferences, keep your session secure, and understand how visitors use our site so we can improve it. Some cookies are essential for the website to function, while others help us with analytics or, where applicable, advertising.

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect how parts of our website work, such as the checkout. Where required, we present a cookie choice when you first visit the site.

How we share your information

We do not sell your personal information for money. We share your information only as needed to run our business and provide our service, with the following types of recipients:

Recipient	Purpose
Shopify (our e-commerce platform)	Hosts our online store and securely processes order and account data on our behalf.
Payment processors	Securely process your payment at checkout. Your payment details are handled directly by the processor.
Shipping carriers and fulfillment partners	Deliver your order and provide tracking updates. They receive your name, address, and contact details.
Service providers	Support email, analytics, marketing, and customer service functions under agreements that protect your data.
Legal and regulatory authorities	Where required by law, court order, or to protect our rights, users, or the public.

If our business is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change where required.

Some of these disclosures — for example, sharing certain online identifiers with analytics or advertising partners through cookies — may be considered a "sale" or "sharing" of personal information under certain U.S. state laws. See Your California privacy rights and Do Not Sell or Share My Personal Information below.

Data retention

We keep your personal information only for as long as it is needed for the purposes described in this policy. Order and transaction records are retained for as long as necessary to fulfill your order and to meet our legal, accounting, and tax obligations. Support communications are kept for as long as needed to assist you and maintain our records. When information is no longer required, we delete it or anonymize it.

How we protect your information

We use secure, encrypted connections at checkout and apply appropriate technical and organizational measures to protect your personal information against loss, misuse, and unauthorized access. No method of transmission or storage is completely secure, but we work to safeguard your data and to keep our practices under review.

Your privacy rights

Depending on where you live, you may have the following rights regarding your personal information:

Access — request a copy of the personal information we hold about you.
Correction — ask us to correct information that is inaccurate or incomplete.
Deletion — ask us to delete your personal information, subject to legal exceptions.
Opt out of marketing — unsubscribe from promotional emails at any time.
Opt out of sale or sharing — direct us not to sell or share your personal information for targeted advertising.

To exercise any of these rights, email us at support@picela.com. We will respond within the timeframe required by applicable law and may need to verify your identity before acting on your request. We will not discriminate against you for exercising your privacy rights.

Your California privacy rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, gives you specific rights regarding your personal information. This section applies in addition to the rights described above.

Your California rights

Right to know — request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, the purposes for collecting it, and the categories of third parties with whom we share it.
Right to delete — request that we delete the personal information we have collected from you, subject to certain exceptions.
Right to correct — request that we correct inaccurate personal information we hold about you.
Right to opt out of sale or sharing — direct us not to sell or share your personal information, including for cross-context behavioral advertising.
Right to limit use of sensitive personal information — where applicable, direct us to limit the use of any sensitive personal information to what is necessary to provide our service.
Right to non-discrimination — you will not receive different pricing or service for exercising your rights.

Categories of personal information we collect

In the past 12 months, we may have collected the following categories of personal information, as defined under the CCPA/CPRA: identifiers (such as name, email address, and IP address); customer records (such as shipping address and phone number); commercial information (such as products purchased and order history); internet or network activity (such as browsing and interaction with our site); and geolocation data inferred from your IP address. We collect this information from you directly, automatically through your use of our site, and from our service providers.

We disclose the categories above to the service providers and partners described in Cookies and tracking technologies and How we share your information for the business purposes listed in this policy. To the extent our use of advertising or analytics cookies constitutes "selling" or "sharing" under California law, the categories involved are identifiers and internet or network activity. We do not knowingly sell or share the personal information of consumers under 16 years of age.

How to exercise your California rights

You, or an authorized agent acting on your behalf, may submit a request by emailing support@picela.com. We will verify your request and respond within the timelines set by California law. You may also opt out of the sale or sharing of your personal information as described below.

Do Not Sell or Share My Personal Information

You have the right to opt out of the "sale" or "sharing" of your personal information for targeted or cross-context behavioral advertising. To exercise this right, email us at support@picela.com with the subject line "Do Not Sell or Share My Personal Information," and we will process your request.

You may also limit certain sharing by disabling advertising and analytics cookies through your browser settings or through any cookie preferences offered on our website. Because these preferences are stored via cookies, you may need to renew your choice if you clear cookies or use a different browser or device.

Children's privacy

Our website and products are intended for adults. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

Third-party links

Our website may contain links to other sites that we do not operate. This Privacy Policy does not apply to those sites, and we encourage you to review their privacy practices before providing any information.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

Contact us

If you have questions about this Privacy Policy or would like to exercise any of your privacy rights, please contact us:

Email: support@picela.com (we reply within 1 business day, Monday to Friday)
Picela, operated by BVE Shop
Verdunplein 17
5627 SZ Eindhoven
Netherlands